Social media is rapidly changing. What worked a few years ago, like posting once a day or using popular hashtags, is now not enough. People now demand real connection, fun posts, and something that feels refreshed and new. That simply means that now social media marketing needs to change and improve on the plan.
At Clickuptel, we helped many businesses stay ahead of the competition and helped in improving their marketing strategies. In this blog, we’ll share with you what’s new in social media marketing, like new apps and smart tools, and how you can use them to stay ahead with a strong, revised strategy.
1. Smaller, Niche Platforms Are Getting More Popular
Almost everyone uses these popular apps, Facebook, Instagram, and TikTok. But now, people start taking an interest in smaller apps that focus on specific topics or hobbies. For example, BeReal is the app people use to share real, unfiltered photos. Lemon8 and Geneva are also best for topics like lifestyle, hobbies, and creative groups.
These smaller platforms are great for business and marketing because here, you can reach the audience who is already interested in your products or services. Clickuptel encourages people to use or test these apps, because you might find that people there are more interested and more likely to engage with your brand.
2. AI Is Helping Marketers Work Smarter
Artificial intelligence (AI) is not just helping tech experts, it is now involved in marketing too. It makes marketers’ jobs easier and helps them to do better and reach a wider audience. It can tell the best time to post, write more suitable captions, and even understand what your audience actually wants to see.
For example, AI can help you:
- It can suggest content ideas or topics according to what is trending.
- It can help you search for the best hashtags to reach more people.
- AI can also analyse how people feel or react to your post (like if they love it or not).
At Clickuptel, our team uses AI to help brands by making smart, helpful content that can actually relate to your audience. It saves a lot of time and helps you to make the right choices that get better results.
3. Short Videos Are Still the Most Popular
Short videos, like TikTok and Instagram Reels, are very popular and people actually love to watch. And it is not just a passing trend. With time, they’re surely becoming an even bigger part of social media marketing. People really love fast, entertaining videos that don’t take much time to watch. If you’re a brand, you can use short videos to:
- You can make a short video to share the quick story using a few short clips.
- To quickly grab people’s attention, you can use fun filters or music in your videos.
- If you want to involve people, you can ask them questions or run polls.
Clickuptel’s expert team helps businesses come up with fun, innovative short video ideas that are comfortable to watch and make people want to come back for more.
4. AR and Virtual Content Are Growing Fast
Tell me one thing, have you ever used a filter on Instagram or Snapchat that transforms your face or adds fun effects? That’s what we call augmented reality (AR). Now, it is becoming a big part of social media marketing.
With the help of AR, people can use their phone cameras to try things like sunglasses, lipstick, or even clothes before they buy them. It’s a delightful and helpful way to show your customers to see how something looks or works on them.
Clickuptel helps brands by making cool AR filters and virtual tools that allow people to interact with their products in fun and creative ways.
5. People Want Brands to Be Real and Honest
People care about more than just what you’re selling these days. They want to know what you personally believe in and if they can trust you. They want to see the true side of a business, not always just the polished ads.
So in that case, your posts should:
- You can show people your and your team’s everyday work life.
- Always openly say what your company stands for.
- Involved with your followers through chats, not just posts.
At Clickuptel, we help and encourage brands to share actual stories and honest content because people want to see your actual side, and it also builds trust and strong relations between you and your customers.
Final Thoughts
Social media marketing is always changing. There are now lots of methods to connect with your audience, such as new apps, smart tools. But one thing that can’t change is that people still want to see the real side of brands and want real, honest connections.
When you test new platforms, use AI tools, or share behind-the-scenes moments with your audience, it helps your brand stand out. Always remember to stay flexible and concentrate on those things that your audience really cares about.
Clickuptel’s expert team helps your brand grow and keep up with these modifications. We believe that social media should be fun, real, and creative. So, if you want to take your social media to the next level? Let’s work on it jointly to make your brand grow more.
