A Brand in Trouble
A local company which had been in business for a long time, but with time, they started losing their connection with their customers. People no longer paid attention to their brands, and new customers were choosing other companies that looked more modern and up-to-date.
Their logos are outdated, their websites are hard to use, and their marketing message does not clearly show what the company is all about. That’s when they read to ClickUptel, a local branding company that helps businesses refresh their image and earn back customer trust.
Finding the Problems
ClickUptel starts by doing a complete checkup for the brand. We looked at everything carefully, like the website of the company, their social media handles, brochures, and store signs, to see what looked good and what needed to change.
We also spoke with their employees, customers, and the company leaders to understand what people actually feel about the brand. The results we got were that the brand lost its identity, its spark, its message was confusing, and the design looked old-fashioned. People didn’t really understand what the company stood for anymore.
A Clear Plan and a Fresh New Look!
Once ClickUptel understands what the actual problem is, then they come up with the best, most effective and smart plan to fix this issue. Our goal was clear: we just wanted to make the brand look modern, easy to understand, and trustworthy again for its customers.
We worked and created a new and fresh logo, choose bright and more attractive colours, and picked those fonts which are easy to read and look simple. We also rewrote the message of the brand in a more professional and friendly language so that everyone can understand and speak directly to what customers care about.
Putting Customers First!
ClickUptel focused on making things easier and better for the people using the brand. We asked, “What do customers actually need?” and designed everything with that in mind. One of the major changes was the website. Before fixing the issues, it was really hard to use the but; after fixing or redesigning the problem, it became simple and clear.
People are now able to do every task, like checking their services or paying bills, without getting confused. Thanks a lot for these changes. Customers spent more time on the website, found what they required quickly, and were more likely to follow through with things like signing up or making a payment.
Moving It Out Everywhere!
Once the new look and message were ready, ClickUptel helped that local company use them everywhere. This includes things including social media pages, websites, printed flyers, emails, and even store signs and employee uniforms.
They also have the best and professionally trained staff, so that everyone understands how to talk to customers in a clear, friendly, and consistent way. Whether someone was reading a post online or walking into a store, the brand now felt the same professional, modern, and trustworthy.
Real Results!
The changes that were made by ClickUptel made a major difference and brought real results. Just a few months after the new branding:
Customer engagement tripled: now more and more people are visiting the website, staying for a long time, clicking around, and interacting with the brand online.
Signups increased by 38%: lots of new customers started to sign up for their services.
People trusted the brand more: We hear that so many customers are now happy and say that the company now feels more modern and dependable than before.
Fewer people left: the best thing is that the number of customers who cancelled their service dropped by 22%.
What does this mean?
This case study shows you how much a good rebrand can help a business. With the help of professionals like ClickUptel, that company was able to rebuild the trust of its customers, stand out from the competitors, and grow its brand again successfully.
ClickUptel’s local team used a clear and smart plan and always had the customer’s perspective in mind. That actually made a real difference and brought effective results. So, if your business is old or has lost its spark, then you also need a ClickUptel and its best team to help you give a fresh new look and a clear message.
