This case study is the best and appropriate example of what ClickUptel does really well:
- We can handle everything for you, from website design to development to branding, so you don’t need to look for other companies for additional services. We will provide everything in one place.
- We help small businesses get real results instead of just a nice-looking website.
- We create websites that look good and are built to attract potential customers and grow your business.
- We make a user-friendly website that works on very devices smoothly, and is based on what the data shows people actually need.
About the Client
Our client was a small, local business that offered home repair services like plumbing and HVAC. They had a lot of happy customers and had a great reputation. But the main thing was, their website didn’t show any of that.
It looked very old, did not work smoothly on all types of devices, and this made their business look very unprofessional. However, people are visiting their website, but only a few of them are actually reaching out or booking a service. When they saw they were failing their customers, they didn’t waste time thinking and contacted ClickUptel immediately to get help and fix the issues.
What was not working?
When we looked at and analyzed their website completely, we found 3 major problems that need to be fixed quickly:
Not enough people were turning into customers: on their website, they did not have a clear button that tells people what to do next or how to place an order, like “Book Now” or “Get a Quote.” The website layout looks messy and difficult to follow, which confuses people and forces them to leave the site.
Lots of people were leaving right away: their website works slowly and is difficult to navigate, especially on mobile phones. So that’s why most people leave the site because it takes too long to open, or they cannot click anything.
The brand didn’t feel reliable: the logo and color of the website looked outdated, and the words on the site didn’t completely explain who they were or what made them great.
There are three big problems we found on their website. Due to these issues, people left their site quickly and did not place any orders or book a service.
What ClickUptel Did?
We came up with a complete plan to fix their website issues and enhance the brand. Here’s what we worked on:
Gave the Website a Fresh New Look: We start our work by designing their website that looks clean, modern and easy to use. Now, people can easily find what they need and know how to contact or book the service.
- Clear buttons like “Get a Quote” and “Book Now”
- A simple menu that’s easy to guide
- Pages with useful information, customer reviews, and reasons to trust the business.
Made It Fast and Mobile-Friendly: As people use their phones mostly to view any product or services, we make sure the site looks great and loads fast on every device.
- It loads quickly
- Buttons that are easy to tap
- A layout that works well on phones and tablets
Updated the Brand Look and Feel: We updated their brand design, which looks professional and attractive.
- We added a new logo and color palette.
- Clear message that exactly explains what they offer.
- Also, added a short brand story and tagline that helps create trust.
Helped It Show Up on Google: We make sure the new website is search engine-friendly so it can rank nicely locally.
- We wrote the pages by adding relevant keywords that people actually search for.
- Also added local SEO details like maps and constant business details like (name, address, phone).
What Happened Next?
After launching the new website, in just three months, the difference was clearly visible:
- Now, more customers were calling to book or reaching them through the website.
- Bounce rate dropped by 40%, which simply means visitors are exploring the website.
- Customers gave positive reviews about the website, which made the business look more trustworthy.
- People spend more time learning about their services.
The best part? The business owner told ClickUptel they were finally excited to share their website, and it was really benefiting their business growth.
What Other Businesses Can Learn?
Are you planning to update your website or brand? Here’s what this case shows us:
- It should clearly mention what you do or what your business is all about, so it is easy for people to get in touch.
- A well-designed and user-friendly website can turn visitors into potential customers.
- Having a clean logo, nice colors, and friendly words can make people feel more confident when picking you.
- Most of the people browse everything on their phones, if your site does not work smoothly on every device, they will leave quickly.
ClickUptel builds websites and brands that help businesses grow quickly.
