In today’s time, businesses have a lot of options to reach customers, like social media and online ads. But one of the best and personalised ways to connect with your audience is through email marketing. Emails go directly to your customers’ inboxes, allowing you to share offers, updates, and useful information personally.
At Clickuptel, we’ve noticed that businesses get better results and more ROI when they use smart, targeted email campaigns. Generic emails don’t work well, but personalised emails can significantly improve engagement, sales, and long-term growth.
Why Does Email Marketing Work?
People think emails are very old-fashioned, but let me tell you, it’s still one of the best and most effective. Did you know? Studies show that for every ₹1 spent on email marketing, businesses can earn over ₹2,700. Unlike social media, where not everyone notices your post, videos or reels you post, emails go directly to your customers’ inboxes and force them to open and read.
Email also lets you personalise messages. You can easily include someone’s name, suggest products they like, or send content based on their interests. Personalised emails feel more relevant, people are more likely to open them and click on them.
The Power of Targeted Emails
You need to target the right people to get the best results. When you send the emails to everyone, it won’t work well, and it wastes time and energy, but when you research properly and divide your subscribers into smaller groups based on what they do, what they like, or where they are in the buying process, it works satisfactorily.
Let’s understand it with an example,
- You can send welcoming emails with a small discount to our new subscribers, and they will feel happy.
- Send emails to your returning customers with special offers, product suggestions, or early access to new products.
- For Inactive customers, you can send an email to remind them about your brand or offer a deal to re-engage them.
Sending emails with an exact target feels more personal and useful, and encourages people to open them, click on links, and take action.
How to Get the Most from Email Marketing?
- Build a Good Email List:
Create an email list of people who interacted with your business or brand, because it is better to have a small email list that really cares about your brand or business, rather than having a big list that doesn’t relate to your business. Get the right people by using sign-up forms, offering special deals, or giving free content that people want.
- Divide Your Audience:
Don’t send the same emails to everyone; instead, divide your list into groups based on things like what they purchased, how often they interact, or what they are interested in. Clickuptel team focuses on three groups: new subscribers, active members, and those who haven’t interacted in a while.
- Personalize Your Emails:
Usually, people don’t open those emails which feel generic. So make your emails personalised by using the recipient’s name, suggesting products they might like, or sharing content that matches their interests. It feels relevant, and people will be more likely to click.
- Make Emails Mobile-Friendly:
Most people check their emails on phones, and this is the thing you should focus on. Always make sure your emails look good on small screens, keep subject lines short and clear, and make buttons easy to tap. If emails are difficult to read on mobile, fewer people will engage.
Measuring Success
Getting a good ROI isn’t just about making more sales; it’s also about utilising our marketing time and money wisely. The main goal is to send the right message to the right people at the right time, so it gives accurate results. Focus on things like how many people open your emails, how many stay engaged, and how much value each customer brings over time.
At Clickuptel, we focus on long-term results. A single campaign might give you a quick boost, but when you want to build stronger relationships with customers, you have to regularly send them targeted emails so that your business or brand stays in their minds.
The Future of Email Marketing
Email marketing is changing and getting smarter day by day. Tools like automation and AI allow businesses to send the emails to the right people at the right time. For example, they can suggest products based on what a customer wants or send messages when someone takes a specific action.
Customers like those brands that respect their choices and priorities, and those companies that send relevant emails to their customers while being honest and clear will do well in the future. So don’t wait and contact Clickuptel and notice the measurable results for yourself.
