Overview:
A local home services company wanted to get more customers but wasn’t having much luck with its ads on Google and Facebook. They tried a lot to run ads on their own but failed and got no results. Then, they look for a professional company that can help them get real results fast.
And that’s how they found ClickUptel. We are a local marketing company that helps small businesses get more leads by using smart advertising.
By following a simple but smart plan, better ads, and showing them to the right and potential people, ClickUptel helped their business by getting them three times more leads in just 3 months, all without spending more money.
Highlights:
- Smart Budget Allocation: the first and most important step ClickUptel took was they focus on how the business was spending money on ads. They found that their clients spend most of their money on broad, or you can say, competitive keywords that didn’t bring in many leads.
So, ClickUptel decided to do some improvements in the plan and put more money into:
- They start investing money in Google Ads, where people are already searching for the services.
- Also, Facebook and Instagram ads are used to find new people for the business and keep the business in people’s minds.
We divided the budget into two parts, where 70% went to Google ads and 30% went to social media ads. In this way, their business got quick leads and also stayed visible to new potential customers over time.
- Ad Creatives & A/B Testing: The previous ads are not exciting, and they can not attract people’s attention quickly. So, ClickUptel decided to make eye-catching ads and added some things like real customer reviews, before-and-after pictures of the work, and clear buttons like “Get a Free Quote.”
Then, we ran A/B tests. This simply means we tested out different versions of the ads by adjusting the words, pictures, and design to catch which one worked best. One ad, which showed a happy customer in a short video and included a special offer, got 60% more clicks than the old ones.
Geo-Targeting Strategy: Instead of showing the ads to everybody, we focus on showing them to people who live close to the business, in neighbourhoods where they already have happy customers. We pay attention to nearby ZIP codes within about 10 miles, so the ads reach people most likely to call or book.
We also select the best time to show people ads, like in the morning or after work, because at these times, people are often looking for help on their phones.
Landing Page Optimisation: getting people to click on ads is a good thing, but the real page where they land should be powerful so that it can turn people into potential customers. ClickUptel’s expert team makes sure to redesign the landing page so that visitors can become customers. Here’s what they did:
- We make the load timing fast so that people don’t need to wait for the page to open.
- We also make sure the landing page looks great on mobile phones since most people use their phones to browse.
- We also added the clear button so that people don’t get confused about what to do next.
- Our team also included real customer reviews and trust symbols to build confidence.
After making these important changes, so many people filled out the contact form, and the conversion rate jumped from 8% to 16%. ClickUptel also added instant alerts, so the business could follow up with new leads right away.
Why Does It Work?
This story shows how smart ads can actually help a small business grow quickly, even if you don’t have a big budget. ClickUptel is a local company that helps so many small business owners to grow their business fast without overspending. We didn’t just spend money and hope for the best; instead, we made a clear plan and did what got real results.
- We spent the client’s money wisely by focusing on the best platform and keywords.
- We make ads that catch people’s attention fast and test different versions to check what works best.
- We focus on shining the ads to the right people at the right time.
- We also improved the landing pages so that people can turn into potential customers.
As ClickUptel is a local business, we understand the needs and challenges of clients better than any big national agency would. So, if you’re a small or local business looking to grow with paid ads, ClickUptel is here to help you.
