A well-designed website is essential for an E-commerce business. As the e-commerce world becomes so competitive it’s essential to make a website which cheers customers for purchase. An ideal e-commerce website should be attractive, easy to navigate and give customer better experience. When you design a website right, it can give you better sales and customer satisfaction. In this article, we will cover some essential points for making an effective and user-friendly e-commerce website that will boost your sales.
Some Basic Points to Remember for an Effective E-commerce Site!
User-Friendly Navigation: In an e-commerce website, user-friendly navigation is very important as customers can easily navigate and find products and purchase. Lots of menus can distract your customers and maybe they return from your website. Some of the good navigation you can add:
- Add categories and sub-categories for men, women and kids so they easily find what they need.
- Include a search bar option above, so they search for what they want.
- Let your customers decide their purchase by colour, price, and size by adding a filter option.
Use high-quality photos and Videos: Your customers can not touch the products by themselves. So it’s up to you to upload high-quality photos and videos for them. With high-quality pictures and videos, they can check every detail of products and it increases customers trust in you.
Mobile-Friendly Website: People depend on their phones for everything, whether it’s for communication, banking or shopping. It’s important to make your e-commerce website mobile-friendly which helps them to navigate and purchase easily. Making a friendly website consider some factors:
- The load time of the website should be fast to make it more user-friendly
- Make the purchasing process should be simple. Do not add so many steps.
- Ensure that links and buttons are large enough to tap.
Simple Call to Action Button: Simple CTA buttons help customers to purchase fast. The CTA button should be near product images or prices. It should be clear and use different colors which make them stand out. Use the “ Add to Cart” or “Buy Now” options for better understanding. Always think from the customer’s perspective first.
Fast Load Timing: If your website load timing is fast your sale will automatically increase. Because users expect a website to take 2-3 seconds to open. So it’s very important to increase your website load timing. Buy good hosting to ensure your website is open quickly. Sometimes large images and videos slow down your website speed so make sure to compress them without compromising the quality. A fast website can make customers happy in shopping otherwise they will leave your website without any purchase.
SEO: Seo is very important to rank any type of website and if you want to attract more organic traffic from search engines you should do a proper seo of your e-commerce website. Your website should be visible in search engines to attract customers. Some points you can remember while doing a SEO:
- Adding alt text in images helps search engines read and understand what these images are for.
- Search related keywords and add them in the title, description and tags help customers to find your website quickly.
- Write a unique product description that involves the main features of your products. So that customers can easily understand about the product’s benefits.
Built Trust Between You and Customers: Built trust with your customers can make your relationship stronger. You can your customers feel safe and secure by providing some good features.
- Display security logs like “SSL Secure” and some payment logos like [Visa, Mastercard, and PayPal] to give them safety assurance.
- Providing a clear return policy ensures customers that they can return products if they are damaged or broken. It will increase customers’ trust in you.
- Showing your customers positive reviews on your products can build trust between you and them and feel them safe
Make Effective Product Pages: Product pages can higher or lower your sales. Ensure to make it clear, informative and well-designed. Adding details information, and key highlights of products can encourage your customers to purchase. And always display the price
Clearly. Effective product pages help customers to know every detail about products.
Conclusion
All these elements make your E-commerce website well and attractive. These features make a user-friendly, and clear and build trust between customers and your. Making an effective website can increase or decrease your sales. If you are looking to make an effective e-commerce website that will boost your sales, ClickUptel will be here to help you. Our experts design eye-catching, responsive, and user-friendly websites for your customers to attract and engage them. We always ensure to make your visitors into customers by creating the best and most user-friendly site for them.