Industry & Challenges
In this online world, tech startups repeatedly struggle to get noticed because the tech industry is highly competitive. Some of the big companies usually dominate search engines like Google, and make it hard for small businesses to stand out and get noticed. Since many startups don’t have enough budget to spend on paid ads, they usually depend on organic traffic and wait for people to find them naturally so that their business can grow.
The tech startup we worked with had many best products but they faced many difficulties getting noticed online or getting people to visit their website. They were facing some most common problems like:
- Low search rankings: when people search for any product or service, their website does not show up on Google’s first page.
- Low organic traffic: only a few people visit their website because it is hard to find them through search engines.
- Lack of brand authority: as they were not seen as an expert in their industry, people don’t trust them easily.
Because of meeting these types of difficulties, they were missing a lot of potential customers who could be interred in their products or services.
SEO & Content Strategy
To help the startup, ClickUptel created a very simple yet effective plan that mainly focused on three things. Discovering the right keywords, enhancing their website pages, and making useful content.
Keyword Research: we start by finding the effective keyword for their business. There are words or phrases people type in search engines when they want to discover anything online. Instead of focusing on more popular, and competitive keywords, we also look for the more detailed, longer phrases called “long-tail keywords.” These keywords are easier to rank and bring the right visitors to a website.
On-Page Optimization: once we get the right keywords, we pay attention to improving the website for search engines. Here’s what we did:
- Meta tags: we update the title and description of that shoe in Google search results.
- Headings: we make sure the heading includes important keywords and is written clearly.
- URLs: We cleaned up the website’s URL links to make them shorter and easier to read.
- Keyword placement: we add the keywords naturally through the content, to make it easier for search engines to understand what each page is about.
We also work on improving the internal linking and fixing all the technical problems, like enhancing the website speed and making sure it works well on every device.
Content Creation: creating valuable content is very important and plays a major role. We helped startups by writing blog posts, guides, and industry insights that answered common questions and solved problems for their target audience. The main priority is to create content that attracts people to the site, keeps them interested, and shows that the startup is knowledgeable in its field.
Execution & Implementation
Once our strategy was ready, we took some important steps to improve their SEO and content marketing:
- Resolving Technical Issues: first, we will fix those problems on their website that stop it from performing well. This has things like speeding up the website and improving issues that made it hard for Google to properly read and rank the site. These improvements help search engines understand the website and rank higher. Also, it is easier to use for visitors.
- Link-Building: creating trust and authority is very necessary for SEO. To do this, we worked on getting quality backlinks, which are links from other reputable websites that point back to your website. We communicate through tech blogs, influencers, and industry websites to link their content. These backlinks acted like “votes of confidence” for the website which helped in boosting your search engine ranking.
- User Experience Improvements: we worked on making the website easier and more enjoyable to use. We make sure to improve important pages like the ones where visitors can sign up or contact the company, and also ensure the contact looks good and is easy to read for visitors. These improvements help keep visitors on the site for a long time, which helps promote the website’s rankings on search engines.
Results & Performance Metrics
In just six months, the results were amazing. The tech startup noticed significant improvements in essential areas:
- Organic Traffic Growth: they will notice the increase in visitors to their website by about 180% more because more people can find them now through Google searches. The pages that are optimized by us show higher in search results which helps your business to attract the right customers.
- Keyword Rankings: Before our improvement, their essential keywords were stuck on the third or fourth page of Google, where most people don’t look. After we worked on it and improved it, their website started ranking on search engines which helped bring the right keywords to the website.
- User Engagement: people stay on their website for a long time and find their content useful and informative.
- Brand Authority: people started to notice their content and share it across the tech industry.
Key Takeaways:
This case study offers some important lessons for businesses that want to improve their online visibility:
- Target the Right Keywords: keyword research is very important, competitive and niche keyword combinations help your website rank higher and bring valuable customers.
- Focus on High-Quality Content: good content keeps people interested in your website for a long time.
- Fix Technical Problems: problems like slow loading times or errors that stop search engines from crawling your site can harm your rankings. Fixing these issues is important for SEO.
- Build Backlinks: Making links from a trustworthy website is one of the most popular methods to improve your website.
- Optimize User Experience: make sure your website is easy to use and navigate. A good user experience keeps visitors last longer and improves SEO ranking.
By following this SEO and content marketing technique, ClickUptel helps tech startups grow their online visibility by 200%, and help attract more customers and grow their business.
